Marketing research 2/e

T, Kotzà , © , , M, Cant , C, Gerber-Nel , D, Nel

PDF

This book is specially written for South African marketing students to place specific marketing topics in perspective. Introduces the basic aspects of marketing research in a comprehensive; practical and accessible manner. Provides review questions for self-assessment and mini case studies to give further insight into issues covered.

R 463.50
9780627031434
3.79 mb
English
2016-01-01
Van Schaik Publishers
2
5
Unauthorised downloading, copying, distribution or exploitation of this content is an infringement of intellectual property rights and may be a criminal offence. Your purchase and download of this content is for your personal use, and you agree not to modify, copy, or share it with any other person.