Strategic integrated communication

D, Mulder , (Editors), Niemann-Struweg

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A discussion of the complexities of integrated communication (IC) processes; with proposed solutions to some of the more prominent obstacles faced during implementation. Provides a detailed analysis of IC and contextualises a number of prominent communication challenges within an integrated communication environment. Aimed at both senior undergraduate and postgraduate students in business; human and social sciences.

R 571.50
9780627033582
3.83 mb
English
2015-01-01
Van Schaik Publishers
1
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