Product management 3/e

Jooste, CJ

PDF

An interactive handbook describing and illustrating product decisions within the South African context. Includes practical examples; case studies and review questions. Aimed at undergraduate students of marketing and product management; private training organisations and in-house training units.

R 450.00
9780627029561
3.63 mb
English
2012-01-01
Van Schaik Publishers
3
5
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