An Introduction to tourism and hospitality management: A services approach

Plessis, L du , Hermann, UP


Tourism is considered the largest industry in the world- showing continuous growth in South Africa and elsewhere. In order to develop and manage the industry sustainably- there is a need for ongoing skills improvement and capacity building- but much of the existing material is generic and product based. Introduction to tourism and hospitality management provides essential insight into planning- organising- leading and control as it would be applied specifically in the service industry. Introduction to tourism and hospitality management offers a practical industry and service perspective by applying theory to contemporary industry case studies and examples. It includes revision questions- further reading resources- tasks and lecturer support material. Contents include the following: ? Managerial skills required in tourism and hospitality ? The decision-making process ? Managing change and diversity ? Employee behaviour ? Fundamentals of control ? Operations management ? Managing guest services ? Ethics ? E-commerce Introduction to tourism and hospitality management is aimed at students- educators and practitioners.

R 562.50
5.52 mb
Van Schaik Publishers
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