Contemporary cases in southern African marketing 3/e

K, Viljoen , HB, Klopper


A collection of case studies designed to provide a taste of local; regional and international marketing experiences across a broad spectrum of industries. Integrates theory and practice; focusing specifically on emerging market contexts and consumer insights to guide marketing strategy. Includes questions and a reference grid that indicates which areas of marketing are dealt with in each case study. Aimed at undergraduate and postgraduate students of marketing.

R 405.00
2.77 mb
Van Schaik Publishers
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