Fundamentals of sales and marketing

Engelbrecht, E


The planning; implementing and monitoring of the sales and marketing function of an organisationas part of a broader strategy to ensure continuing success. Introduces basic concepts and discusses the development of sales and marketing skills in the southern African business environment. Provides relevant examples; case studies and practically oriented activities to give hands-on experience in the world of business. Aimed at business management students; and practitioners in the sales and marketing fields.

R 463.50
1.73 mb
Van Schaik Publishers
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