Pricing management 2/e

A, Brink , R, Machado , M, Cant

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This book is specially written for South African marketing students to place specific marketing topics in perspective. Discusses the essentials of pricing decisions in marketing management. Includes review questions for self-assessment and mini case studies to give further insight into the issues covered.

R 351.00
9780627031441
4.06 mb
English
2016-01-01
Van Schaik Publishers
2
5
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