Strategic integrated communication

Mulder, D , Niemann-Struweg


A discussion of the complexities of integrated communication (IC) processes; with proposed solutions to some of the more prominent obstacles faced during implementation. Provides a detailed analysis of IC and contextualises a number of prominent communication challenges within an integrated communication environment. Aimed at both senior undergraduate and postgraduate students in business; human and social sciences.

R 612.00
3.83 mb
Van Schaik Publishers
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