Integrated marketing communication 4/e

Heerden, N Van , Sephapo, CM , Mulder, D


A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students; but will also be of benefit to postgraduate students and practitioners as a reference work.

R 567.00
0.03 mb
Van Schaik Publishers
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