Strategic management process; The - a South African perspective 3/e

Lazenby, JAA


The business environment can change at any given time and organisations need to be ready to respond if they want to survive. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation; big or small; and its environment. The strategic management process: a South African perspective explains strategy in such a way that every reader will understand not only how vital the strategic management process is to any organisation but also exactly what it entails. The strategic management process: a South African perspective follows an understandable and practical approach; making use of numerous figures and ââ?¬Å?strategy in actionââ?¬Â? case studies to support the theory.

R 693.00
8.5 mb
Van Schaik Publishers
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